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	What kind of person thinks like that? An innovator. That attention to detail, that belief that there is always something new to discover, some technical advantage available, is at the heart of Nike footware design.
	More than ever, Nike research and development is uncovering new ways to enhance performance. Reducing weight, developing new sizing and fit concepts, rethinking the traditional mix of outsole, midsole and upper, new materials and closure systems, sustainability in production, every aspect of athletic shoe design is in a state of continual evolution.

Cushioning systems need to reduce shock, distribute pressure, protect from impact and offer comfort. Nike has invested and achieved more in the figuring out how to do this than any other sports company.


			Durable. Versatile. Revolutionary. Nike Air was the first air technology developed at Nike, and it changed the way we think about cushioning: encapsulated air to cushion the footstrike in athletic shoes. It remains the standard in impact protection more than 20 years after its debut.


		Maximum impact cushioning. The brutal, repetitive, downward force of sport can wreak havoc on the body - and on performance. Max Air cushioning is specifically engineered to handle these impacts and provide protection. Max Air is big air designed to take a pounding.


			Lightweight, super-responsive performance cushioning. Incredibly thin, Zoom Air brings the foot closer to the ground, for optimum feel and aggressive maneuverability. Very light. Very responsive.


		A revolution in cushioning and impact protection. Nike Shox technology provides an optimal environment for cushioning, a slower rate of impact loading (which helps reduce the risk of impact-related injuries) and a uniquely responsive feel. The highly resilient foam in Nike Shox columns is made of energy-efficient material that enhances durability and spring.